Woolworths Hosiery

A packaging refresh which aimed to create clearer definition between the different products within hosiery: basic, barely there, maternity, glamour and shapewear.

The glamour range sought to recreate a rich, boudoir feel. Photographed by Gerda Genis.

c 2008 strappmurray (fulltime employment)

Woolworths re_ jeans

Tasked with redesigning the look & feel of the denim area, many logotype options were explored that broke the limitations of using the corporate typeface. The final choice of logotype ended up using the corporate Bodoni with the logotype and the product information forming a tight unit of information.

c 2006 strappmurray (fulltime employment)