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Stahldesign
A small recipe book was created as a functional giveaway to promote the company. Photographs of the design team making different pasta recipes and stills of the fresh produce were combined with simple typography to make up this bespoke booklet.
c 2002 stahldesign (fulltime employment)
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Jaguar
Jaguar clothing required a bespoke fashion catalogue to promote their men’s spring collection. Taking cues from the vintage Jaguar convertibles, a combination of white ‘leather’, matt silver foiling and raw leather cord were used. Sleek black & white photography of vintage Jags and colour photography of the garments were used for the concertina-folded catalogue.
c 2001 Stahldesign (fulltime employment)
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Midas Paints
A detailed product manual was designed to showcase the diverse range of products available under the Midas brand. For easy navigation, the range was divided into colour-coded categories eg. waterproofing etc. in green. A clean ypographic grid was applied in combination with graphic illustrations, and paint colour swatches. Mood photography of applicators were included to soften the overall look & feel.
c 2007 strappmurray (fulltime employment)
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Plascon Terracco
To launch a new range of paint products into a competitive market, Plascon required a product catalogue which clearly explained the uses and application techniques of each product. To break the starkness of the technical detail, mood
shots of applicators in the various stages of preparation and finishing were used.c 2009 strappmurray (freelance)