With the ground breaking collaboration between up-and-coming South African Designers and Woolworths, we were briefed to create a unique identity for the 3 designers that were to be the first to showcase ranges within Woolworths. A layered look was creating by overlaying textures and patterns particular to the designer, with a photograph of the designer. This look was carried through to swing tickets, sew in labels and in store communication.
c 2010 strappmurray (freelance)
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