Pereira Seafood is a family-owned business with its origins in Portugal. I was briefed to design a fresh new look for their packaging to suit the retail market here in SA. I wanted to show the beauty of the raw product with a suggestion of how it could be prepared using fresh ingredients usually associated with the different types of seafood.
Working with a great stylist and photographer team, we created a range of packaging that stands apart from other ranges which traditionally use images of cooked seafood.
c 2019 birdesign
Packaging
