Briefed to modernize the existing look & feel and to improve the shopping experience of the homeware area. A palette using a bold, contemporary charcoal base in combination with a bright spot colour palette to differentiate between products was developed. A simple typographic grid was used with clear distinction between product description and the features/benefits. The look & feel was applied across various packaging types to form a cohesive look for the area.
c 2010 strappmurray (freelance)Packaging