Tango is a range that is aimed at the 16 – 24 year old, and required a logo that appealed to this age group. The logo had to include a graphic device that could be recognised independently from the logo.
An acid yellow and silver colour palette was developed, layered with an etched floral illustration. The look & feel was applied to swingtickets, and further developed for the denim area using the yellow as the base colour and accents of turquoise and pink to define denim styles.
c 2009 strappmurray (freelance)