Archive for April, 2013
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Shelley Lingerie and Hosiery
Briefed to refresh the Shelley hosiery packaging, a fresh colour palette using a pearlescent cream base was chosen in combination with a simple, clear typography. The look & feel was applied across various packaging types to form a cohesive look for the area.
c birdesign 2017
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Stone Harbour Denim
A refreshed look for the Edgars in-house brand, Stone Harbour Denim. A fresh colour palette and kraft board substrate with bold typography make the area easier to shop.
c birdesign 2017
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Woolworths Gifting
Briefed to develop a bespoke set of patterns that could be applied across a variety of gifting items. The combination of black and bright colour gave product a strong Japanese-inspired look & feel.
c 2011 (Freelance, Fab Design)
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Olli Organics Baby Biscuits
Based on the graphic language already developed for their range of cereals, a fun and illustrative approach was applied to the Baby Biscuits using the Olli character.
c 2009 strappmurray (freelance)
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Squish Baby Range of First Foods
The Squish Baby range of baby food packaging was designed as part of a range extention to the client’s existing range of puréed fruit smoothies aimed at toddlers and younger children. Taking cues from the existing range, a softer version of the logotype was developed, to create a more baby-friendly feel. The existing toddler range uses a monkey character as a primary graphic device, so a baby monkey was introduced as part of the Baby Squish logotype. A soft, pastel colour palette was chosen, and clean photography of the ingredients was developed to create simple, and clear communication of the different flavours.
c birdesign 2011
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Ackermans Schoolwear Packaging
The schoolwear area in Ackermans was looking to update their packaging by creating a stronger identity for the Groundworx brand, and to improve the shopping experience by creating a clearer definition between the products available for girls and boys.
A new badge-like logo was developed, and the corporate green across all products was replaced with a combination of a more apple green (for boys) and a coral (for girls). A simple typographic grid was applied for clear communication of product description and any features/benefits.
c 2010 strappmurray (freelance)
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Ackermans Home Range
Briefed to modernize the existing look & feel and to improve the shopping experience of the homeware area. A palette using a bold, contemporary charcoal base in combination with a bright spot colour palette to differentiate between products was developed. A simple typographic grid was used with clear distinction between product description and the features/benefits. The look & feel was applied across various packaging types to form a cohesive look for the area.
c 2010 strappmurray (freelance)
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Squish Breakfast Range
A new range of breakfast snacks developed for the on-the-go mum.
c birdesign 2014
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Squish & Go Packaging
Following on from their new range of baby purées, it was decided that the original toddler range, Squish, should be refreshed.
A toddler monkey was developed, and a graphic language of him interacting with the fruit flavours was applied to the range of fruit purées.
c birdesign 2013