Archive for April 2013
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Shelley Lingerie and Hosiery
Briefed to refresh the Shelley hosiery packaging, a fresh colour palette using a pearlescent cream base was chosen in combination with a simple, clear typography. The look & feel was applied across various packaging types to form a cohesive look for the area.
c birdesign 2017
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Stone Harbour Denim
A refreshed look for the Edgars in-house brand, Stone Harbour Denim. A fresh colour palette and kraft board substrate with bold typography make the area easier to shop.
c birdesign 2017
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Olli Organics Baby Biscuits
Based on the graphic language already developed for their range of cereals, a fun and illustrative approach was applied to the Baby Biscuits using the Olli character.
c 2009 strappmurray (freelance)
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Squish Baby Range of First Foods
The Squish Baby range of baby food packaging was designed as part of a range extention to the client’s existing range of puréed fruit smoothies aimed at toddlers and younger children. Taking cues from the existing range, a softer version of the logotype was developed, to create a more baby-friendly feel. The existing toddler range uses a monkey character as a primary graphic device, so a baby monkey was introduced as part of the Baby Squish logotype. A soft, pastel colour palette was chosen, and clean photography of the ingredients was developed to create simple, and clear communication of the different flavours.
c birdesign 2011
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Ackermans Schoolwear Packaging
The schoolwear area in Ackermans was looking to update their packaging by creating a stronger identity for the Groundworx brand, and to improve the shopping experience by creating a clearer definition between the products available for girls and boys.
A new badge-like logo was developed, and the corporate green across all products was replaced with a combination of a more apple green (for boys) and a coral (for girls). A simple typographic grid was applied for clear communication of product description and any features/benefits.
c 2010 strappmurray (freelance)
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Ackermans Home Range
Briefed to modernize the existing look & feel and to improve the shopping experience of the homeware area. A palette using a bold, contemporary charcoal base in combination with a bright spot colour palette to differentiate between products was developed. A simple typographic grid was used with clear distinction between product description and the features/benefits. The look & feel was applied across various packaging types to form a cohesive look for the area.
c 2010 strappmurray (freelance)
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Squish Breakfast Range
A new range of breakfast snacks developed for the on-the-go mum.
c birdesign 2014
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Squish & Go Packaging
Following on from their new range of baby purées, it was decided that the original toddler range, Squish, should be refreshed.
A toddler monkey was developed, and a graphic language of him interacting with the fruit flavours was applied to the range of fruit purées.
c birdesign 2013
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The Foodbarn T-shirt Design
The Foodbarn required a series of T-shirts to be designed. These were to be worn by their staff and could also be purchased from the deli shop. With a very strong identity already in place with their distinctive goose, it was important to retain this key element while creating designs that encapsulated the Foodbarn’s offering.
The design “Golden Egg” uses a typographic illustration of an egg made up of adjectives describing the food, while “Nature’s Best” uses graphic illustrations of food and plants in combination with adjectives describing the food. The t-shirts were printed on Bamboo blend fabric.
c 2011 birdesign