Ackermans Qtee is a bright and playful range of clothing that caters for girls between the ages of 4 and 7. In the redesign of the logotype and character we looked at developing a more versatile identity that was playful and interchangeable across the different product offerings.
Various characters were developed each with their own look, and were combined with a visual identity of patterns and a common circular device that was either a flower, a sun, a snowflake or a balloon. The logotype and positioning within the cirlcular shape remained constant with the character and patterns changing depending on the application.
c Birdesign 2013
AAs an established and recognisable mens hairdresser in the main shopping malls of Cape Town, Edge for Men required a refresh of their current look to capture the traditional appeal of barbershops, and to promote their offering of beard trimming, without alienating an existing client base of both men and women.
The Edge for Men identity is used on all primary communication (advertising, promotions, signage). Edge Barber & Beardsmith is applied to the Menu of Services.
The strong black and white palette was retained with the addition of barbershop red for use in promotional messaging. Simple graphic icons were developed for menus to assist in guiding the client through the menu of services.
c 2015 birdesign
Lucy required a logo that would capture the homemade goodness of her traditional Cornish Cream Teas. Application onto business cards, stickers and a rubber stamp for quick and easy branding of the kraft board packaging.
c 2013 birdesign
A new identity for a financial advisor who wanted something atypical of the category.
Using the A and W of the name a versatile icon was created that could be used as part of the logo, or as a stand-alone supporting decorative pattern on leaflets and website. Initial application was on business cards and a promotional leaflet.
c 2014 birdesign
Extending their offering of baby and toddler purées, Boland Pulp have developed a convenient breakfast range for adults. The flavours are packaged together in a pack of 4.
The packaging has a fresh, clean look and feel with instant flavour recognition through colour and simple photography.
c 2014 birdesign
There was a need to update the facial tissue packaging to create a more contemporary look to compete with established brands like Kleenex.
c 2012 (Freelance, Clicks)
Briefed to modernize the existing look & feel and to improve the shopping experience of the homeware area. A palette using a bold, contemporary charcoal base in combination with a bright spot colour palette to differentiate between products was developed. A simple typographic grid was used with clear distinction between product description and the features/benefits. The look & feel was applied across various packaging types to form a cohesive look for the area.
c 2010 strappmurray (freelance)
A logotype developed for a small business specialising in infra red imaging to detect leaks invisible to the naked eye. The concentric circle represent the thermal rays and ‘hitting-the-bulls-eye” when finding the leak.
c 2009 birdesign
Briefed to develop a bespoke set of patterns that could be applied across a variety of gifting items. The combination of black and bright colour gave product a strong Japanese-inspired look & feel.
c 2011 (Freelance at Fab Design)